Ask anyone – it is the spectators that make a Championship great. A roaring crowd of enthusiastic fans is what makes the athletes push their boundaries and doubles the adrenaline rush. Åre 2019 will create that special atmosphere, not just at the Arena, but throughout the town.

The side event program will pay homage to winter sports, Åre and the Jämtland region and their history. Skijoring, Super Sprint, Rail Jam and much more will feature among the events in the side event program as visitors and athletes alike will be treated to something extraordinary. The Sámi culture and Valentine's Day will be celebrated, and a number of cool music acts will take place on different stages. Check out some of the side events below. At the bottom of this page you may find information about our sponsor village, Åre Town Square, the Medals Plaza and a map for directions.

More information and more events will follow shortly.



Opening Ceremony

On February 4 it is finally time for the opening ceremony of what will be the greatest winter sport event in 2019. It will be an experience worthy of the FIS Alpine World Ski Championships where a mix of dancing, music, opening speeches and much more will pay tribute to alpine skiing. One of the highlights will undoubtedly be the 1000 Years of Music act which begins at the dawn of the history of Åre and ends in modern time with one of Sweden's most famous music artists.

We will start the countdown half an hour before it begins so be on time and help us make the start of the FIS Alpine World Ski Championships in 2019 really great!

When? Monday 4 February, 18.30
Where? Medals Plaza (Åre park)



Presented by Europcar and Vattenfall

Just like racing horses dashing out of the gates or the ball out of a cannon – the Åre Town Sprint Challenge is all about explosivity, strength and maximum power. This Super Sprint will be 100 meters long and will feature the global cross-country skiing stars. Two competitions will be held, one with the sport’s legends and the other with today’s elite. The race will be carried out in the free technique on parallel lanes along Årevägen with the start just outside the Country Club and finish at Åre Square. Eight ladies and men in each competition deliver exciting head-on-head fights. You do not want to miss being there for the Åre Town Sprint Challenge! 

How? Hosted by Sportkompaniet Jämtland and Åre Eventutbildning 
Tuesday, 5 February, 16.00 CET
Where?Åre Square 



Presented by Pepsi

Selected professionals and local talents will invite you to a fantastic show at Åre Square where they will showcase superb creative skill and technical know-how. The show will have it all from awesome riding to music, tricky judges prodding the excitement further and a really great vibe. The venue will have two parallel lines, one difficult and the other easy.  

How? Open to all + invitation
When? Wednesday, 6 February, 17.00 CET
Where? From Åreguiderna to the intersection at Åre torg



Presented by Nocco

Thumbs up to all obstacle courses – yet Åre 2019 will up the challenge for the participants on the Åre 2019 Obstacle Course Race by requiring ski boots as basic equipment! The venue will be built on the ice of Lake Åre next to the Sponsor Village and will entail a number of obstacles for the racers to go over, under, through or past.

How? Open for all. All competitor must wear ski boots. When? Friday, 8 February, 13.00 CET Where? Ice of Lake Åre  



Presented by Pepsi

In equestrian skijoring, a team consists of a horse, guided by a rider and a skier who is pulled on a tow rope behind the horse along a course with jumps, bends and gates, collecting rings in his arm all the way until the finish line. There are penalties awarded for missed gates, jumps and rings. At Åre 2019, equestrian skijoring will feature horses from Wången in Jämtland and invited local skiers brave enough will race inthe center of Åre starting from outside Åre School and finish line close to Åre Square. Perhaps some of these teams will go on to compete at the 2026 Games in Stockholm?  The event is produced in cooperation with Åre Eventutbildning and Wången.

When? Saturday 9 February 17.00 Where? Along Årevägen Who? Four teams consisting of a horse, a rider and invited local profiles



”Queens and Kings of the past fighting for the fame” 
As if it was not enough having the world’s top ski racers gather in Åre for the World Championships, the stars of the past will also be on site to enjoy the excitement as spectators. Some of them will also be putting a bib back on as participants in the 2nd SkiStar Invitational, a parallel slalom race with some of the best-known ski champions in history at the start. 
Be there to witness the great names challenge each other on the evening of 12 February, right after the Alpine Team Event! The Team Event ticket is valid as entrance to SkiStar Invitational.

Confirmed participants: Anja Pärson, Ingemar Stenmark, Maria Pietilä-Holmner, Fredrik Nyberg, Jens Byggmark, Luc Alphand, Marco Bühel. Further legends to be announced shortly.

When? Tuesday 12 February 18.00
National Arena (Race Arena)
How? Parallel Slalom



Åre Square is the center of the town all year round and will be that during the World Championships as well. Here you can mingle, meet friends, and enjoy the festival atmosphere in the afternoons and evenings. 

MEDALS PLAZA (the park)

The park located between Åre Square and Åre Station will be converted into an amphitheater-like event stage during Åre 2019. This is where the Opening Ceremony, various music acts and the award ceremonies will take place. Other activities will include the bib draws, various cultural programs and live shows.


”Meet the Åre 2019 Partners” 

The Sponsor Village will be located along the walkway to the World Championships Arena, in the parking lot just west of Åre Station. ”The Village in a Village” will feature something for everyone. You can visit Vattenfall to learn about ways to reduce your carbon footprint, warm up your ski legs with Nocco or create your ski day playlist at Mix Megapol’s stand. In case you are looking for after-ski you will find that at Carlsberg’s, or if you left your skis at home you can try out the ski simulator at the Longines booth before joining the after-skiThe Sponsor Village will also have an information tent and Åre 2019 ticket booths.