Åre 2019 September Open House: ”There is a good overall plan”


Åre 2019 is a hot topic for discussion, especially among the local residents and business owners. The September Open House at Åre 2019 was well attended and the town dwellers enjoyed both the official World Championships soup and an update on the plans for the Championships and what that means for the town itself. – … Read More

Hostmanship and leadership on the agenda for Åre 2019


There will be approximately 1400 volunteers working at Åre 2019. And everyone’s contribution will be invaluable. Quite simply, there would be no World Championships without the volunteers. However, taking care of that many people requires special skill and know-how. That is why the core team at Åre 2019 is also being trained in hostmanship and … Read More

Åre 2019 on tour: “It’s important to get out there”


Patrik Svärd is being interviewed in front of the audience at Toppidrettsveka in Trondheim. It may have been a record warm summer but for the team at Åre 2019, the focus remains on the winter and skiing, and on promoting winter sports even in the summer! During the summer months, Åre 2019 has already been … Read More

Anna Swenn-Larsson: Reaching the next level


Anna Swenn-Larsson, Ski Team Sweden Alpine. Photo: Robert Henriksson After a strong season with several top ten results in the FIS World Cup, Anna Swenn-Larsson is enjoying the summer at home in Åre. Despite the break in the national team training schedule, the new season is just around the corner and it’s not like just … Read More

Åre 2019 and partners promote sustainability work at Almedalen


Erik Brandsma, VD Jämtkraft, Björn Berg, Ngenic, Daniel Arenholm, Colabitoil, Irene Bernald, Audi Sverige, Ola Hansén, WWF, Christoffer Schjött Quist(moderator) och Karin Stolt Halvarsson, Åre 2019 AB. The annual Almedalen Week (Almedalsveckan) took place in the city of Visby on the island of Gotland from 1-8 July this year. With Almedalen celebrating its 50thanniversary this year, … Read More

World Championships Region: Making the most out of 2019


Jämtland will host no less than two (!) World Championships in 2019. The historic coincidence presents great opportunities for the event organizers and regional business alike. The World Championships Region (WCR) 2019 is the means for ensuring lasting legacies. It is not usual for a region with only 130 000 inhabitants on a surface area equal … Read More

Åre: Host of 100 World Cups – but still not a matter of course


Ingemar Stenmark during a FIS World Cup event in Åre. Photo: Hallings foto/Jamtlis fotosamlingar Åre has hosted more than 100 FIS World Cup competitions. Stars such as Ingemar Stenmark, Anja Pärson, Hermann Maier, Lindsey Vonn and many other greats in international ski racing have celebrated victories in Åre which today is a venue loved by … Read More

#1 Alpine Legends: Stein Eriksen – An American idol in Norwegian colors


A legend and pioneer much ahead of his time, Stein Eriksen, a Norwegian with Hollywood looks, promoted skiing beyond Scandinavian and the sport’s borders. Olympic and world champion with infectious charm, Eriksen is known as skiing’s first superstar. Stein Eriksen was born in 1927 and grew up at Holmenkollen with parents Marius and Bitte along … Read More

How are your skis hibernating over the summer?


Come to think of it, how are your skis and ski gear doing now that the snow has melted? Did you throw them into the basement or storeroom right after the season’s last run where they are waiting for the snow to fall? This is how you can show your gear some love before Åre … Read More