Erik Brandsma, VD Jämtkraft, Björn Berg, Ngenic, Daniel Arenholm, Colabitoil, Irene Bernald, Audi Sverige, Ola Hansén, WWF,
Christoffer Schjött Quist(moderator) och Karin Stolt Halvarsson, Åre 2019 AB.

The annual Almedalen Week (Almedalsveckan) took place in the city of Visby on the island of Gotland from 1-8 July this year. With Almedalen celebrating its 50thanniversary this year, Åre 2019, the Swedish Ski Association and the World Championships Region 2019 were also on site to partake in important discussions ranging from sport for all to sustainability and legacies of major events.

Almedalen is the most important forum for debate in Swedish politics. With the national elections looming in September, the Almedalen Week 2018 took on a special importance and an estimated 4’000 events with more than 40’000 participants were staged.

While Ola Strömberg, Director of the Swedish Ski Association (SSF) – a 50% owner of the Åre 2019 Championships – represented the federation’s “All on the Snow” program in a forum exploring how to ensure universal access to sports for all children, the ski industry was especially visible in debates about sustainable energy and climate change issues.

SSF Alpine Director Tommy Eliasson Winter joined a seminar organized by partner Vattenfall entitled “Snow or thaw? Living smart for the climate,” to discuss the Ski Team Sweden Alpine’s climate project together with Swedish World Cup speed racer Felix Monsén.

– Every day that I work on this topic, I feel an increasing commitment and conviction that this is where we can make a real difference and that our goal to halve our CO2 footprint by 2022 is both right and possible, said Eliasson Winter.

Meanwhile, Karin Stolt Halvarsson, Media and Broadcast Director, held the Åre 2019 colors high in a panel discussion on “Fossil fuel free sport and leisure – this is how Åre will become world champions in 2019!” that also saw contributions from the Åre 2019 official sponsor Audi and national partner Colabitoil.

– We’re proud and humble to join our partners in presenting our vision to be the first fossil-fuel free World Championships in history, noted Stolt Halvarsson.

– Sustainability was a hot topic at Almedalen 2018. It feels only natural that we at Åre 2019 assume a pioneering role and serve as models for future major events. We are lucky to have strong and committed partners on our side as we work towards this challenging vision.

The World Championships Region (WCR) 2019 was also represented in Almedalen. The WCR is a network created to ensure that the regional business is able to take advantage of the two World Championships in Jämtland in 2019.

– We wish to proactively make sure that the opportunities created by the two World Championships in our region in such a short time are properly exploited. There experiences are important to be shared with other regions and contexts which was also emphasized during our seminar in Allmedalen, said Karin Mattsson Weijber, chair of the World Championships Region 2019.