Anna Swenn-Larsson: Reaching the next level
2018-07-11

Anna Swenn-Larsson, Ski Team Sweden Alpine. Photo: Robert Henriksson After a strong season with several top ten results in the FIS World Cup, Anna Swenn-Larsson is enjoying the summer at home in Åre. Despite the break in the national team training schedule, the new season is just around the corner and it’s not like just […]

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Åre 2019 and partners promote sustainability work at Almedalen
2018-07-09

Erik Brandsma, VD Jämtkraft, Björn Berg, Ngenic, Daniel Arenholm, Colabitoil, Irene Bernald, Audi Sverige, Ola Hansén, WWF, Christoffer Schjött Quist(moderator) och Karin Stolt Halvarsson, Åre 2019 AB. The annual Almedalen Week (Almedalsveckan) took place in the city of Visby on the island of Gotland from 1-8 July this year. With Almedalen celebrating its 50thanniversary this year, […]

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World Championships Region: Making the most out of 2019
2018-07-09

Jämtland will host no less than two (!) World Championships in 2019. The historic coincidence presents great opportunities for the event organizers and regional business alike. The World Championships Region (WCR) 2019 is the means for ensuring lasting legacies. It is not usual for a region with only 130 000 inhabitants on a surface area equal […]

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Åre: Host of 100 World Cups – but still not a matter of course
2018-07-08

Ingemar Stenmark during a FIS World Cup event in Åre. Photo: Hallings foto/Jamtlis fotosamlingar Åre has hosted more than 100 FIS World Cup competitions. Stars such as Ingemar Stenmark, Anja Pärson, Hermann Maier, Lindsey Vonn and many other greats in international ski racing have celebrated victories in Åre which today is a venue loved by […]

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#1 Alpine Legends: Stein Eriksen – An American idol in Norwegian colors
2018-06-21

A legend and pioneer much ahead of his time, Stein Eriksen, a Norwegian with Hollywood looks, promoted skiing beyond Scandinavian and the sport’s borders. Olympic and world champion with infectious charm, Eriksen is known as skiing’s first superstar. Stein Eriksen was born in 1927 and grew up at Holmenkollen with parents Marius and Bitte along […]

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How are your skis hibernating over the summer?
2018-06-21

Come to think of it, how are your skis and ski gear doing now that the snow has melted? Did you throw them into the basement or storeroom right after the season’s last run where they are waiting for the snow to fall? This is how you can show your gear some love before Åre […]

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Did you know this about Swedish Midsommar?
2018-06-20

Midsommar is an annual highlight (no pun intended) for all Northern Europeans as it is a celebration of the summer solstice. The customs differ across countries and the celebration has different names, such as Juhannus in Finland, Jónsmessa on Iceland and S:t Hans dag in Denmark and Norway. North of the Polar Circle, the sun […]

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Accommodation for Åre 2019 now available!
2018-05-23

Some 120 000 visitors are expected in Åre during the FIS Alpine World Ski Championships from 5-17 February 2019. While many will be day visitors, others will wish to stay overnight. A number of accommodation options are now available for booking. Winter and skiing are not the top of mind in late May but preparations for the […]

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