The third edition of the Audi FIS Ski World Cup Stockholm at Hammarbybacken will go down on Tuesday 30 January 2018. Tickets are selling fast with several sections already full while spots are still available on the main grandstand as well as at the finish area viewing platform. The event is expected to sell out again.
Just five weeks now remain until the third FIS World Cup City Event in the middle of the Swedish capital at Hammarbybacken on 30 January 2018. Ticket sales are now entering a key phase.
– We can see demand for tickets peaking with the Christmas sales in full swing. We’ve already sold more than 60% on average and some sections of the grandstand are now fully subscribed, says Kaj Linde, World Cup Stockholm Event Director.
– This time, the 2018 edition of Hammarbybacken is the final event before the Olympic Winter Games in South Korea. We are clearly on track to sell out again in good time before 30 January, adds Linde.
The World Cup in Stockholm was sold out two weeks prior to both of the previous events. The inaugural event in January 2016 introduced a new standard for World Cup parallel competitions: the intense yet intimate atmosphere in the sold-out stadium delivered an experience that’s second to none in winter sports.
In 2017, the fully-packed grandstand of ski racing fans was again treated to a breathtaking spectacle of head-on-head duels by the world’s best slalom racers against the stunning backdrop of Stockholm City.
– In just two years, the World Cup Stockholm City Event has established itself as one of the highlights on the FIS Ski World Cup calendar, notes Niklas Carlsson, CEO of Åre 2019, who is also Chair of the International Ski Federation’s (FIS) Alpine World Cup Committee.
– The parallel slalom city events are made for today’s consumer needs: they are fast-paced, easy to follow and spectacular. The long-term goal of FIS is to have an individual parallel World Cup ranking with its own crystal globe. In addition, the upcoming FIS Congress in Turkey in May 2018 will consider a proposal to include parallel slalom on the program of the FIS World Ski Championships starting in 2021.