+46 72 731 20 19
Niklas has had many positions in the world of alpine skiing next to his name. He started his career when he moved to the skiing high school in Sollefteå, Sweden, as a teenager. Since then, he’s held positions including Coach, Head Coach and Director of the Swedish Alpine Ski Team, Secretary General of the Swedish Ski Association and Event & Sponsor Manager at FIS, the International Ski Federation. Since 2014, he is CEO of Åre 2019.
+46 70 559 20 07
What this ice hockey loving alpine expert doesn’t know about alpine skiing is not worth knowing. On his CV, you can find roles such as General Manager of the top Swedish Ice Hockey Club Luleå, Head Coach of the Swedish Alpine Ski Team and National Team Manager at the Swedish Ski Association, among other things. Anders – or Sunken as most people call him – is now Sports Director for Åre 2019 AB, working closely with Hans Olsson.
+46 70 542 92 29
Kaj decided to come to Åre from his hometown Stockholm for the love of snow and skiing. When he was offered the opportunity to work for Åre 2019 AB, he didn’t hesitate and is now our Event Director. In other words, Kaj is in charge of making sure everything works, from food services to advertising and much more, at our events. In addition, he is in charge of the City Event World Cup at Hammarbybacken, Stockholm, which Åre 2019 will host annually up until 2019.
+46 70 559 00 59
Few people represent the spirit of a true local entrepreneur as well as our Marketing Director. Håkan moved from a small village in Jämtland to Åre when he was 16 years old, and then went on to win the moguls Olympic test event at the Calgary 1988 Games. From 1990-2004, Håkan was Sales Manager at Peak Performance during the brand’s build up and vast international expansion. Later he became the owner of the local sports shop Hanson in Åre. Today he handles sponsorship and marketing for Åre 2019 AB.
Karin Stolt Halvarsson
Media and Broadcasting Director
+46 76 828 20 07
After a career in alpine racing and moguls and several years of working as a teacher, Karin became CEO of the Åre World Cup. She was in charge of staging numerous FIS Ski World Cup events and with that experience, she is a natural part of Åre 2019 AB. In her role as Media & Broadcasting Director, she makes all media as well as volunteers feel welcome and well taken care of.
John Crawford Currie
+46 70 512 14 13
Like the rest of the team, the love of skiing is what brings John into the business of the FIS Alpine World Ski Championships 2019. Our Creative Director is an obsessive design perfectionist who feels most at ease when he gets to play all the fiddles. He manages the look and feel of Åre 2019 and with his multifaceted experience, is the perfect person for the job.
Chief Financial Officer
+46 70 372 01 45
A former ski racer, now a family man and holder of a Master of Business Administration (MBA) degree became the Alpine Director for the Swedish Alpine Ski Team at the age of 35. After much consideration he chose to do other things and left his position after two seasons but has now returned to the ski business as the event’s CFO. His expertise in skiing and finance is a great combination for Åre 2019 AB.
Assistant Sport Director
+46 70 930 70 05
Hans has been called the ”world’s fastest glider in downhill.” In 2015, he chose to end his alpine career after 155 starts and two podiums in the FIS Ski World Cup, along with numerous national championships medals. He is now Assistant Sports Director for Åre 2019, making sure the competitions are carried out according to rules and regulations, but also with a lot of heart. Hans is especially passionate about making every event a good show.
Head of Operations and Services
+46 70 237 75 75
Niina joined the world of skiing some time before the Olympic Games in Vancouver by happenstance, as she describes it. Since then, she’s worked with various event organizers in different sports and is now Head of Operations and Services at Åre 2019 AB. We are very happy to have this competent and experienced Finn on board as our ”go-to-person.”
Communications & PR Coordinator
+46 73 040 12 90
Our most junior associate is a former sports journalist, who moved back to Jämtland in 2014 after living in Gothenburg, Oslo, Paris and Malmö. Lisa started working with Åre 2019 AB in December 2016. Her love for all kinds of skiing comes from growing up in the mountains of Jämtland. She is now in charge of the management and publication of content on our social media channels and the website as well as being the spokesperson and contact for any media inquiries.
+46 70 311 22 92
Jenny was in her early twenties, when her love for the mountains brought her to Åre from Ockelbo, on the East coast. She started out as a seasonal worker and seventeen years later she is still here, living in the village and now working as Accommodation Manager for Åre 2019 AB. Jenny is basically the one who makes sure everyone has a bed to sleep in and a roof over their heads when they come to Åre: the media, volunteers and athletes alike.
After making a few ski bum trips abroad, Inna moved to Åre from the South of Sweden almost 18 years ago to ski regularly. Since then, she’s worked as ski instructor, sports shop manager and tailor. She started working in economics while completing a course of related studies, and today she manages all bookkeeping for Åre 2019 AB. In addition, she is the fairy godmother when it comes to taking care of everything in the office, and the people who work there.