+46 (0)70 543 04 70
Johan är en entusiastisk skidåkare, filmare och Årebo sedan 1987 då han kom till Åre som skidlärare. Han var länge programledare på Sveriges brantaste kanal, TV Åre, och har sett mängder av världscuptävlingar, världsmästerskap och olympiska spel genom kameralins eller med mikrofonen i hand. Inför alpina VM 2019 har Johan axlat rollen som utbildare av volontärer och kommer att jobba nära volontärsteamet med Madelene Aalto och Karin Stolt Halvarsson.
+46 72 731 20 19
Niklas has had many positions in the world of alpine skiing next to his name. He started his career when he moved to the skiing high school in Sollefteå, Sweden, as a teenager. Since then, he’s held positions including Coach, Head Coach and Director of the Swedish Alpine Ski Team, Secretary General of the Swedish Ski Association and Event & Sponsor Manager at FIS, the International Ski Federation. Since 2014, he is CEO of Åre 2019.
+46 70 559 20 07
What this ice hockey loving alpine expert doesn’t know about alpine skiing is not worth knowing. On his CV, you can find roles such as General Manager of the top Swedish Ice Hockey Club Luleå, Head Coach of the Swedish Alpine Ski Team and National Team Manager at the Swedish Ski Association, among other things. Anders – or Sunken as most people know him – is now Sports Director for Åre 2019 AB, working closely with Hans Olsson.
+46 70 542 92 29
After working with event management at Friends Arena for some years, Kaj decided to come to Åre from his hometown Stockholm for the love of snow and skiing. When he was offered the opportunity to work for Åre 2019 AB, he didn’t hesitate and is now our Event Director. In other words, Kaj is in charge of structures and coordination of the same at our events. He and his family are enthusiastic skiers and enjoy the outdoors at any given opportunity.
+46 70 681 20 05
Ulrika’s career in winter sports management started in 2005 as Marketing and Event Coordinator with Åre 2007. Since then, Ulrika has worked in myriad roles at the Swedish Ski Association, including coordinating both bids for Åre’s third Championships. As Åre 2019 Marketing Manager, she benefits from in-depth communications and digital marketing know-how gained at Fieldwork Arena and Isobar Sverige in Stockholm, and most recently at Fäviken, Åre’s best-known restaurant.
Karin Stolt Halvarsson
Media & Broadcasting Director
+46 76 828 20 07
After a career in alpine racing and moguls and several years of working as a teacher, Karin became CEO of the Åre World Cup. She was in charge of staging numerous FIS Ski World Cup events and with that experience, she is a natural part of Åre 2019 AB. In her role as Media & Broadcasting Director, she makes all media as well as volunteers feel welcome and well taken care of.
John Crawford Currie
+46 70 512 14 13
Like the rest of the team, the love of skiing is what brings John into the business of the FIS Alpine World Ski Championships 2019. Our Creative Director is an obsessive design perfectionist who feels most at ease when he gets to play all the fiddles. He manages the look and feel of Åre 2019, parallel with producing and publishing the local magazine Magasin Åre, among many other things. With his multifaceted experience, he is the perfect person for the job.
Chief Financial Officer
+46 70 372 01 45
A former ski racer, now a family man and holder of a Master of Business Administration (MBA) degree became the Alpine Director for the Swedish Alpine Ski Team at the age of 35. After much consideration he chose to do other things and left his position after two seasons but has now returned to the ski business as the event’s CFO. His expertise in skiing and finance is a great combination for Åre 2019 AB.
Assistant Sports Director
+46 70 930 70 05
Hans has been called the ”world’s fastest glider in downhill.” In 2015, he chose to end his alpine career after 155 starts and two podiums in the FIS Ski World Cup, along with numerous national championships medals. He is now Assistant Sports Director for Åre 2019, making sure the competitions are carried out according to rules and regulations, but also with a lot of heart. Hans is especially passionate about making every event a good show.
If you have questions about accreditation for media, teams or other, please contact Åre 2019 by sending us an email at:
+46 73 040 12 90
As a former sports journalist, Lisa spends most of her free time experiencing all types of sports, from cross country and alpine skiing to soccer and rugby, and is used to working towards deadlines, indoors and outdoors in snow and rain alike. After over ten years of living in Gothenburg, Oslo, Paris and Malmö, it was time to move back to the Jämtland of her childhood. The love of the mountains, where most of her childhood was spent, is adamant and she is now a permanent resident in Åre, while working with all types of communication at Åre 2019.
+46 70 311 22 92
Jenny was in her early twenties, when her love for the mountains brought her to Åre from the town of Ockelbo, located on the East coast. She started out as a seasonal worker and seventeen years later she is still here, living in the village and now working as Accommodation Manager for Åre 2019 AB. Jenny is basically the one who makes sure everyone has a bed to sleep in and a roof over their heads when they come to Åre: the media, volunteers and athletes alike.
After making a few ski bum trips abroad, Inna moved to Åre from the South of Sweden almost 18 years ago to ski regularly. Since then, she has worked as ski instructor, sports shop manager and a tailor(!) She started working in economics while completing a course of related studies, and today she manages all bookkeeping for Åre 2019 AB. In addition, she is the fairy godmother when it comes to taking care of everything in the office, and the people who work there.
+46 72 545 02 99
This globetrotting ski lover comes from Borlänge but made Åre her home after returning to Sweden from a ski holiday to Canada in 2014. Apart from her love of alpine skiing Madelene takes an interest in downhill biking and is an avid traveller who has lived in England and Australia. Thanks to her long experience of working in customer care and other jobs where social skills are important, she is made for the job of volunteer manager.
Head of Sustainability
+41 79 643 42 81
Riikka has been working with the legacy and sustainability of major events for the past five years which makes her well suited for her position as Head of Sustainability in the Åre 2019 organization. She has more than 15 years of experience working with winter sports events including her previous role with the International Ski Federation (FIS). In 2005, she was tasked with developing a brand new event: the FIS Tour de Ski. This knowledgeable environmentalist loves skiing of all kinds but also bicycling and yoga.
+46 70 397 00 92
Peter Albertsson is a hunter who loves the outdoors. He has worked with and for Alpine Skiing since the 1990’s as journalist, media coordinator and coach with the Swedish Ski Association. For a while, he travelled around the world as a sales representative for the forest industry. Later on, he was CEO of a forest business. Over the years, Peter has participated in four editions of the Olympic Winter Games and several FIS Alpine World Ski Championships. Peter’s role as Åre 2019 Broadcast Manager is the very same position he held at Åre 2007.
Probably one of the most seasoned winter event professionals around, Katrina is a veteran of the Vancouver 2010 and Sochi 2014 Olympic Games. Her event management career started in 1994 with the Vail Valley Foundation, the hosts of the annual Beaver Creek FIS World Cup. At the Vail 2015 World Ski Championships, this former moguls pro made things happen as VP, Operations, and various event organizers have since benefited from her calm but magic touch. Katrina lives in Colorado and is, not surprisingly, an avid skier and road and mountain biker.
+46 70 229 35 69
Patrik is a ski, surf and fitness freak that tried to leave Åre once in 2010. But when the love of his life brought him back in 2012, he first worked in national sales with the ski brand Head. In the spring of 2017, he launched his own company to be able to return to work with his professional passion: events and marketing. Patrik has substantial experience in project management and sport event production, which will come handy in his role as Sponsor Manager for Åre 2019.
Food & Beverage Manager
+46 70 810 84 34
Bengt is originally a social scientist in behavioral sciences who re-educated himself in the hospitality and event field. Bengt has great experience in driving large projects and has been responsible for building up restaurant services at Malmö Arena, Friends Arena, and the Olympia in Helsingborg, to mention a few. Han was also in charge of food & beverage at large events such as the Swedish House Mafia at Friends Arena, Diggiloturnén, the Melodifestival and many others. Bengt is excited to be part of the Åre 2019 adventure and looks forward to delivering high quality taste experiences for all hospitality guests.
+46 76 526 58 01
Stefan is Managing Director of Dohrns Exhibition and Events, a company established in 1925, where he creates meeting places and experiences for brands at trade fairs, events or other projects around the world. What Stefan cannot make happen, is simply impossible. As a sailing and ski enthusiast, Stefan has a natural connection to Åre 2019, where his responsibility as Construction Manager extends from temporary infrastructure and services to everything related to event dressing, signage and much more.
+46 70-367 0777
Resident of Idre since 1999, Nisse has been part of the Alpine circus since 1984. He has served in various media and photography roles with the Swedish national team over the past 30+ years. Nisse has participated in all FIS World Cup events since Peter Müller won the first downhill carried out in Åre in 1986. Åre 2019 will be Nisse’s third FIS World Ski Championships as Photo Coordinator, after Åre 2007 and Falun 2015.
+46 73 501 13 30
After more than 25 years of working with marketing and sales at two of Sweden’s largest media companies, Mats went on to start his own business, focusing on business development in media. He has over ten years’ experience of sponsorship with the Swedish Alpine National Team and is now our Ticket Manager. If he’s not working you might run into him on the streets of Berlin, out jogging or while running a marathon pretty much anywhere in the World.
Legacy and Sustainability
Since the beginning of the project, we at Åre 2019 have been focused on delivering positive legacies and making sustainable choices in all our planning and preparations.
Our vision to Inspire the World to Ski has been the driving force behind our main investment decisions. The new Arena House and the slopes both in the Swedish Alpine National Arena and in Duved are examples of our work towards achieving that vision.
The Arena House extension to the existing finish area building will be one of the key legacies of Åre 2019. It will provide substantial high quality space for the annual FIS Ski World Cup events in Åre post-2019. The new building will also enable the Swedish Ski Association to set up a new research and development facility, including a gym reserved for elite athletes. This center will play a key role in the National Team’s future activities, at least until the next FIS Alpine World Ski Championships in Åre.
Improved training facilities
Other investments made together with resort operator SkiStar in the National Arena and in Duved have further strengthened Åre’s position as the leading ski racing training venue in Sweden. Enhancements including improved snow-making, new safety installations and additional flood-lighting enable an even longer training season and safer conditions for ski clubs and school programs from all around the country to train in Åre.
The Most Sustainable FIS Alpine World Ski Championships Ever
One of the four objectives of Åre 2019 is to stage the championships with great respect for the environment. Indeed, our sustainability strategy goes beyond the environmental dimension and includes social and economic sustainability considerations as well.
As a rule of thumb, we are great believers in making various daily choices that are more sustainable than any conventional solutions, rather than trying to reach for 100% radical solutions that require massive behavioral change and never materialize.
Read our Sustainability Policy here.
Our Sustainability Goals
>> Setting a new benchmark in sustainable winter sports event management, including being certified to the ISO 20121 standard for sustainable events in good time before February 2019
>> Increasing awareness of sustainability issues among all Åre 2019 stakeholders from the ski family to the local community, the government and partners and sponsors
>> Leaving a significant legacy for FIS, the sport of ski racing and winter sports in general in terms of working tools and best practice examples
Åre 2019 Sustainability Priorities
Long-term sustainability of infrastructure and operations through smart temporary solutions, efficient energy and water management, connection to district heating whenever possible, use of renewable energy for heating and power.
Sustainable resource use through smart procurement, waste minimization and 3R (Reduce – Reuse – Recycle)
Sustainable mobility solutions as priority for all transport during the event
Focus on the health and development of both workforce and community through provision of healthy options, incorporation of local youngsters and students into Åre 2019 activities, highlighting the regional uniqueness through events and ceremonies.
Carbon neutral FIS Alpine World Ski Championships, including pre- and post-event calculations together with Quantis and Luleå University and local offset solutions.
Åre 2019 Sustainability Commitments
Fossil-Fuel Free World Championships
A pledge made together with the County Government of Jämtland and the 2019 IBU Biathlon World Championships in Östersund. Read more here.
70% Journeys with Sustainable Transport
Creative ticket packages and priority for public transport and renewable energy solutions through partnerships
At Least 50% of Waste Recycled, Reused or Recovered
Focused solutions in cooperation with Municipality of Åre and Håll Sverige Rent
50% Purchases Using Sustainable Sourcing Criteria
The five questions before every purchase:
Where does it come from?
Who made it?
What is it made of?
What is it wrapped in?
What will happen to it after the event?
50% of Sustainable Food and Beverage
In partnership with the Federation of Swedish Farmers and local industry